Ten Marketing Tips for Screen Printers

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As a screen printer, it’s important to have a strong marketing strategy in place in order to attract new customers and grow your business. But with so many different marketing tactics to choose from, it can be overwhelming to know where to start. That’s why I’ve put together this top 10 list of marketing suggestions for screen printers:
1: Establish a clear, consistent brand identity: Your brand is your business’s personality and it’s important to communicate it effectively across all of your marketing efforts.
2: Develop a website: A website is a crucial tool for marketing your business and showcasing your products and services. Make sure your website is well-designed, easy to navigate, and mobile-friendly.
3: Utilize social media: Social media platforms like Facebook, Instagram, and Twitter are great tools for reaching potential customers and building a community of loyal followers.
4: Invest in search engine optimization (SEO): SEO is the process of optimizing your website and online content to rank higher in search engine results, making it easier for potential customers to find you.
5: Email marketing: Email marketing is an effective way to reach potential customers and nurture relationships with existing ones. Use email marketing to send newsletters, promotions, and updates to your subscribers.
6: Participate in local events and trade shows: Attending local events and trade shows can be a great way to network and promote your business to a targeted audience.
7: Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and drive sales.
8: Create high-quality content: Quality content, such as blog posts, articles, and video tutorials, can help to establish your business as an industry leader and drive traffic to your website.
9: Collaborate with other businesses: Partnering with other businesses can help to expose your business to new audiences and generate new leads.
10:Get involved in your community: Participating in local community events and supporting local causes can help to build your business’s reputation and foster relationships with potential customers.
By implementing these marketing strategies, you can effectively promote your screen printing business and attract new customers. Remember to focus on your target audience and be consistent in your marketing efforts to see the best results.

Pick the right garment

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Yo, what’s up guys? It’s your boy Matt Doke here, and I’ve got to say, as a screen printer, I’ve learned a thing or two about the importance of using high quality materials. When it comes to producing garments, cost is always a factor, but I believe that investing in higher quality materials is always worth it in the long run.
Take ringspun cotton, for example. This stuff is the real deal when it comes to producing T-shirts, hoodies, and other garments that are subjected to frequent wear and tear. It’s spun in a way that creates a softer, more durable fabric, which means your garments will look and feel amazing wash after wash.
On the other hand, if you go with a cheaper, lower quality fabric, you’re setting yourself up for disappointment. Cheap fabrics are more prone to fading, pilling, and shrinking, which means your garments won’t look or feel as good over time. Trust me, I’ve seen it happen too many times.
So if you want garments that are going to stand the test of time and that your customers are going to love, it’s worth investing in ringspun cotton. It might cost a little more upfront, but in the long run, it’s worth it.

Screen Printing vs. DTG/DTF

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Screen printing is a popular method of printing that has been used for decades in the printing industry. It involves creating a screen with a stencil of the desired design, and using that screen to apply ink to a substrate. There are several reasons why screen printing is often considered superior to other printing methods, such as direct-to-garment (DTG) and direct-to-film (DTF).

One of the main advantages of screen printing is its durability. Screen printed designs are more resistant to fading and cracking than designs printed with other methods. This makes screen printing a great choice for printing items that will be worn or used frequently, as the designs are more likely to last.

Another advantage of screen printing is its versatility. Screen printing can be used on a wide variety of substrates, including fabric, paper, wood, and more. This makes it a great choice for printing a wide range of products, from t-shirts to signs to promotional items.

Screen printing is also highly customizable. With screen printing, you can use a wide range of ink colors and textures, and you can print on various types of fabric, including 100% cotton, polyester, and blends. This allows you to create a wide range of looks and effects, from simple one-color prints to complex multi-color designs.

In comparison, DTG and DTF printing methods have some limitations. DTG printing, which involves printing directly onto fabric using inkjet technology, is typically only suitable for printing on light-colored fabrics and can be more expensive than screen printing. DTF printing, which involves printing onto a film that is then transferred onto a substrate, is limited to printing on flat, rigid surfaces and may not produce as durable of a print as screen printing.

Overall, screen printing is a highly effective and reliable printing method that offers a range of benefits over DTG and DTF printing. Its durability, versatility, and customizability make it a great choice for a wide range of printing needs.

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Happy summer from Rhodes Printing

The gang all got together after a very busy week screen printing and design work to blow off a little steam. We ended up have a little diving competition. We just can’t stop competing.

New Office Space

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Hey Shirtheads! We’ve expanded and now have an entirely new office space for our customer service department and we’ve invited you all to come take the virtual tour with us. We’ve got new desks, new artwork, new merch and have expanded our facilities to carry the Rhodes Printing vibes with us wherever we go. 

We like to consider ourselves artists as well as screen printers so we had to liven up the place when we moved in. Check out our art and our Palm Tree in the photos below! The office is basically a small version of a summer

We’re opening up some retail sections where we’ll be selling Rhodes Printing Tees as well as Shirt Club one offs, come get them before we sell out of your size! And check out some of our single color designs as well. You can also ask our customer service reps about our $5 shirt design deals, banner/business card package, yard sign packages and more.

Some new comfortable bar stools for our lovely shirtheads to come and sit and work with our graphic designer and our other office reps to make all of your printing fantasies come true! Whether it be for Shirts, Hats Hoodies…

Or awesome signs for your business! Like this one.

But as always, We Got You Covered

Shirt Club Production Video

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A super short look at our setup and production for a recent run we did for shirt club.

Shirt Club Subscription Contest

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Out of all of our team here at Rhodes Printing Chrissy sold the most subscriptions to shirt club over the course of 2020. Chrissy gets a paid day off and a free trip to Shangri-La resort on grand lake.

Shirt Club Promo

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Some of our good friends went out for a night on the town at Lumberjack Attack in Broken Arrow for a little axe throwing. They surprised me by making this awesome promo video. The production value is off the charts. The VFX team nailed it. Thank you to Nick, Chrissy and Aaron for the hard work.

Late night print school thoughts

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We had a late night at the shop a couple of days ago and I when everything got quiet I took a moment to share some thoughts and cram print school down your throat one more time.

Spreading holiday cheer!

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When we passed out our Christmas bonuses this year we gave all of our key employees small small personal note to illustrate how much we love them and got their reaction on video.